Brandind Experts: Premier Branding & Design
Fuel Your Growth with AdWords That Convert
Our AdWords experts design and manage campaigns that drive traffic, increase sales, and boost revenue. Reach your target audience with precision targeting and smart bidding strategies.
How Branding Experts in Brisbane Manages Adwords Campaigns for Clients
At Branding Experts, we specialize in Adwords management for businesses in Brisbane and beyond, ensuring that our clients generate the maximum return on their advertising investment. Adwords is one of the most effective ways to drive paid traffic to your website, but it requires careful planning and management to see optimal results. Here’s how we handle the entire process at Branding Experts, from assessing your online presence to delivering comprehensive campaign reports.
Initial Consultation: Assessing Your Online Presence
The first step in any successful Adwords campaign is to evaluate the client’s online presence. Before we even begin discussing budgets and keywords, we sit down with our clients to review their existing website and overall digital strategy.
Often, businesses come to us without a fully optimized website or one that doesn’t effectively convert Adwords traffic into leads. In these cases, we recommend creating a dedicated landing page designed specifically for the Adwords campaign. This helps ensure that visitors arriving from Google Ads find exactly what they’re looking for, whether it’s a product, service, or contact form.
Once the initial assessment is complete and the client agrees to move forward, we formalize the agreement. We then proceed to set up Ezidebit for commission payments, ensuring that our pricing structure is clear and easy to manage for the client.
Setting Up Adwords Payments: How It Works
For transparency and ease of use, all Adwords spending is done through the client’s Google Adwords account. This setup ensures that clients have full control over their ad budget and can track their spending directly.
The client is required to provide us with editor access to their Google Adwords account using their Adwords Merchant ID. With this access, we can set up and manage their campaigns, but the actual payments to Google for Adwords will be made via the client’s credit card. This means the client pays Google directly for the ads, ensuring there’s no middleman when it comes to ad spend.
Our role is to manage the campaign, and for this, we charge a 20% commission on the monthly Adwords budget. This commission is calculated at the end of each month and is based on the total amount the client has spent on Adwords. We collect this payment via Ezidebit, providing a hassle-free solution for our clients.
Keyword Research and Campaign Setup
Once the agreement is in place and the Adwords account is set up, we move on to one of the most crucial steps: keyword research. This is where we identify the keywords that are most likely to drive targeted traffic to the client’s website.
Using tools like Google Keyword Planner and analyzing past trends, we create a list of high-performing keywords. We also calculate the cost-per-click (CPC) for each keyword, ensuring that we maximize the client’s budget. Before launching the campaign, we always get client approval on the list of keywords to ensure alignment with their goals.
Daily Campaign Management
At Branding Experts, we understand that Adwords campaigns require continuous monitoring to deliver the best results. After the campaign is live, we manage it on a daily basis, making adjustments as needed to ensure optimal performance. This daily management helps keep the campaign running efficiently, and allows us to react to any sudden changes in market trends or user behavior. By staying on top of campaign performance, we can make sure that the client’s Adwords budget is always being spent in the most effective way possible.
Adjusting bids
Adjusting bids to ensure the campaign stays within budget while remaining competitive.
Refining keywords
Refining keywords based on performance data.
Optimizing ad copy
Optimizing ad copy to improve click-through rates (CTR) and conversion rates.
Monthly Reporting: Transparency and Results
At the end of each month, we compile a comprehensive report to share with our clients.
Our monthly reports also include an analysis of the cost-per-lead, which is one of the most critical metrics for understanding the true return on investment (ROI) from the Adwords campaign. The goal is to continually lower this cost over time while increasing the number of qualified leads.
By providing this level of transparency, we give our clients peace of mind, knowing that their Adwords campaign is delivering tangible results.
Organic vs. paid traffic
We provide insights into how much traffic the website is generating through both Adwords and organic search, allowing clients to see the full picture of their online presence.
Call-to-action (CTA) performance
If the campaign involves a specific CTA, such as filling out a contact form or calling the business, we provide data on how many users followed through, helping to measure the campaign’s overall success.
Click-through rates (CTR)
We break down how many users clicked on the ads and how many of those clicks turned into actual leads or sales.
Continuous Improvement and Optimisation
In the world of online advertising, nothing stays the same for long. That’s why we continuously review and optimize each Adwords campaign. Google frequently updates its algorithms, and user behavior can shift unexpectedly, making ongoing optimization essential for maintaining top performance.
At Branding Experts, we don’t just set and forget your Adwords campaign. We regularly assess the performance, refine the strategy, and adjust bids, keywords, and targeting to make sure that the campaign continues to meet the client’s goals.
Why Choose Branding Experts for Your Adwords Campaign?
There are many reasons why clients across Brisbane trust Branding Experts to manage their Adwords campaigns:
Portfolio of Projects: Proof of Our Expertise
We have successfully delivered a large number of website development projects for a diverse range of clients, many of which can be viewed on our Portfolio page. These examples highlight the wide variety of websites we have built, from small business sites to larger, more complex platforms.
Local Expertise
We are a Brisbane-based agency with a deep understanding of the local market, ensuring that your ads reach the right audience at the right time.
Personalized Service
We take the time to understand each client’s unique business needs, offering tailored solutions that deliver results.
Daily Monitoring
Our team monitors your Adwords campaign every day, making adjustments to ensure that you get the most out of your budget.
Transparent Reporting
We provide detailed monthly reports, so you can track the success of your campaign and see exactly where your money is going.
Competitive Pricing
With a 20% commission on your monthly Adwords budget, you get top-quality management without breaking the bank.
Conclusion: Let Branding Experts Help You Generate More Leads
Running a successful Adwords campaign takes time, expertise, and careful management. At Branding Experts, we help businesses in Brisbane and beyond generate more leads through expert Adwords management. Our process, from the initial consultation to daily campaign monitoring and monthly reporting, is designed to deliver maximum value for your advertising spend.
If you’re ready to take your paid search efforts to the next level, reach out to Branding Experts in Brisbane today. Let us help you optimize your Adwords campaigns and drive more traffic, leads, and sales to your business.