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profits on return. Not every strategy works exactly the same way for every organization or industry. You must do your research and define your organization goals clearly from the start. A way that folks will find your content, is by using terms in your website copy that folks are trying to find. It’s important that with every web page on your own website you select more than a few keywords to optimise for. You can track what keywords are increasingly being used locally and by your target audience if you have the right software.
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The perfect ratio of outbound and inbound depends on the nature of one’s business and client base. However, the overall principle that e-mail marketing should be primarily inbound and complemented by more traditional outbound efforts applies universally.
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