Brandind Experts: Premier Branding & Design
Optimized for Growth and Success
At our agency, we specialize in SEO strategies designed to fuel your business growth. From increasing your search engine rankings to driving targeted traffic, our customized SEO solutions help you reach new heights.
How Branding Experts Conduct Monthly SEO for Clients: A Step-by-Step Guide
At Branding Experts, a successful SEO agency in Brisbane, we pride ourselves on providing tailored and effective SEO solutions for businesses of all sizes. Our process is designed to thoroughly understand each client’s needs and create a strategy that not only improves their online presence but also generates real, tangible results in the form of leads and sales. In this article, we’ll walk you through our monthly SEO process, showcasing how we work closely with clients to achieve measurable outcomes.
Understanding the Client’s Needs
Before we start any SEO work, the first and most important step is to sit down with the client. We take the time to understand their business, its goals, and whether or not SEO can help them achieve those goals. Every business is different, and while SEO can drive great results, it’s essential to evaluate whether it’s the right fit.
In this initial meeting, we discuss several key points:
This meeting helps us create a clearer picture of how SEO can be leveraged to benefit their business.
The client's target audience
Current business performance
Main competitors
Desired outcomes from SEO
Reviewing Their Online Presence
Once we’ve identified that SEO can indeed help the business, the next step is a thorough review of their current online presence. We focus on several aspects,
If any of these elements do not meet the necessary criteria for SEO success, we address them with the client, ensuring their website is optimized from a technical standpoint before we begin any SEO work.
Website domain
We assess the quality and age of the domain, as older domains tend to perform better in search engine rankings
Hosting
The quality and speed of the hosting provider play a critical role in SEO performance. Slow websites can hurt rankings.
Website design and functionality
We evaluate whether the website is user-friendly, mobile-responsive, and easy to navigate, all of which are critical factors for SEO.
Identifying Key Revenue-Generating Services
After reviewing the client’s online presence, we hold a follow-up meeting to discuss their services in more detail. This meeting is crucial as it helps us identify:
- Which of their services or products generate the most revenue
- Which services they want to promote or grow
This information is vital for our keyword selection process. By focusing on keywords related to their most profitable services, we can drive more targeted traffic to their website, resulting in higher conversions.
Keyword Selection and SEO Strategy Development
Once we have a clear understanding of the client’s business and services, we develop a custom SEO strategy based on the selected keywords. The sequence of the keywords is essential as it dictates the focus of our SEO efforts over time.
For example, if a client offers multiple services, we might start by optimizing for the service with the highest search volume or profit margin. We then build out the SEO strategy around those keywords to ensure a logical and effective progression.
Reporting the Current Status
Before we dive into the SEO work, we create a detailed report of the client’s current online presence. This report includes:
Contract and Payment Setup
Once the client is happy with the proposed strategy, we send over a contract via DocuSign to be signed by both parties. This formal agreement outlines the scope of work, timelines, and expectations.
Following the contract, we set up Ezidebit for monthly payments, ensuring a seamless process for managing ongoing fees related to their chosen SEO plan.
Launching the SEO Campaign
At this point, the actual SEO work begins. Depending on the client’s chosen plan—Basic SEO, Intermediate SEO, or Premium SEO—we implement a range of white hat SEO strategies, including:
- Blog writing: Creating fresh, relevant content around targeted keywords to engage visitors and improve search rankings.
- Backlink creation: Building high-quality backlinks from reputable websites to increase the authority of the client’s site.
- Technical SEO: Ensuring the website meets all technical requirements for search engine indexing and ranking.
Throughout this process, we manage the client’s Google Analytics and Google Search Console accounts, allowing us to track daily visits, keyword performance, and any issues that may arise.
Ongoing Optimisation and Adjustments
SEO is a long-term strategy that requires continuous optimization. Throughout the campaign, we find new opportunities to improve the client’s online presence. This might include:
Improving Google reviews
We assess the quality and age of the domain, as older domains tend to perform better in search engine rankings
Adding automated answering systems
This helps ensure that no leads are lost due to missed calls.
Implementing booking systems
We often add a calendar booking system to the client’s website, allowing customers to easily schedule appointments.
Results and Ongoing Success
In the first few months, we typically see noticeable improvements in website traffic, keyword rankings, and overall online presence. However, it’s important to remember that SEO is influenced by constantly changing Google algorithms, and nothing can be guaranteed.
At Branding Experts, our reputation speaks for itself. Most of our clients come to us through word of mouth, thanks to the results we’ve delivered for their networks. We don’t rely on aggressive marketing or paid ads; instead, we keep our workload consistent with our resources to ensure every client receives the high-quality service they deserve.
Trust the Experts
SEO is not a one-size-fits-all solution, and that’s why at Branding Experts, we take the time to fully understand each client’s needs and develop a tailored strategy that delivers results. From the initial consultation to ongoing SEO efforts, we provide a transparent, hands-on approach to ensure our clients succeed online.
If you’re ready to improve your online presence and generate more leads, contact Branding Experts today. We’re here to help your business grow through effective, data-driven SEO strategies.