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The impact of graphic design in your SEO

graphic and SEO

At the risk of stating the obvious, the concepts of good web graphic design and SEO friendly websites are not mutually exclusive. Broadly speaking, if a web site focuses purely on graphic design without appropriate SEO consideration, you’ll end up with a beautiful site that no-one will ever see. Conversely, if you have a web site that ranks really well but doesn’t invite visitors to delve into the site, or explain your sales messages clearly, then it too will fail.

In this article, we would like to discuss about how close these two topics are and the relationship between your website graphic design and your website ranking. Here are six key findings:

  • Power of first Impression

Who wouldn’t want their first impression to be good. No one to be sure. A well-illustrated graphic design helps you provide credibility. Anyone who visits your website must get a satisfying visual impression. The potential visitor judges your products and services in just few moments based on what he/she sees on your website alone. So, don’t underestimate the power of first impression because it matters a lot.

Every product and services are of their own kind. Uniqueness and the presence of branding consistency is a must. In order to make your site effective it should contain recognizable style.

Through attractive designs, visitors are immediately attracted and later they know that the site is yours just by seeing those designs. It will lead the visitors from a specific part of your content to the other. In this world full of competitors, building your own unique identity helps you stand out from others.

  • Convey Information

Without having the necessity to read something, the attractive editing of images and designs helps the visitors to quickly guess what your blog might be about.

Probability is high that people visit your blog just by being lured through the designs. More than words can ever explain, visual impression makes it lot easier to share a message or some information.

Let’s take an example. A Dutch person is searching for some kinds of goods or services that you deliver recently. But the problem is that he doesn’t understand the English language. What then? Loss of one genuine buyer? That would never happen if you create something that doesn’t need any explanation. This way he can visit your blog and translate the information for further details. Swoosh! Almost lost that genuine buyer. LOL!

  • Narrate a Story

An article with a story is considered to be an article which is fun to read. People find it interesting when they can relate someone’s words to their life. However not every story can be fully described in words and in which the use of graphic design comes along. Simple pictures can play very much of importance in the narration of a story. Just like the cover picture of this article which displays the terms that this article contains. The design made it simpler to narrate my words to you, viewers. If a simple picture can narrate so much and attract much audiences then it can impact in the productivity of a SEO.

  • Creativity

A graphic design is a medium of art. A good graphic designer can display messages to the viewers through his/her design as that of a painter. As a painter paints his/her imagination, a graphic designer too draws his/her imagination but in a different way. A graphic design is a digital art. And like all arts, it requires creativity. And when something is creative and unique, it can stand out easily from others. It helps to be different and more likely to get visitors or traffics to your blog which is very essential in SEO. It is not necessary that the importance that I have listed are only correct. It is not limited to just five importance. There can be more of them and you can explore it by yourself. Be creative and be a designer.

  • Content

One of the most important area of involvement for you in the development or redevelopment of your web site is the planning and creation of good content. So many otherwise well-designed web sites fail dismally in SEO ranking because there simply isn’t enough well-crafted content to enable keywords and phrases to be optimized. Nobody knows your products, market, customers etc as well as you do and that’s why writing the content yourself is always preferable. One significant mistake ecommerce site owners make is to simply copy product descriptions from the manufacturers brochures. That’s a recipe low SEO ranking, as in many cases other sites selling the same products will do likewise and the search engines will be confronted with multiple examples of the same content and simply lower the ranking in response. Even if you only rewrite manufacturers descriptions you will be speaking in your own voice and that unique viewpoint will be recognised by search engines.


‘SEO helps ranking your website top on Google in least time.’ People choose to convey information through visual means. Given that ‘A picture speaks thousands of words’, attractive images and illustrations has become a trend

With all these benefits, it is high time to contact Branding Experts to develop an eye- catching, graphic rich website for your business. It can help you to stay engaged with your audience and gain more profits online.

Branding experts or your graphic design Brisbane team which is also known as your SEO service Brisbane team believes that both graphic and SEO are essential elements when developing a new web site for your business and be prepared to invest a considerable amount of time to work with your web designers to create the best possible site for your business.

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