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Yes, we’re talking about Latin. CPM can be short for cost per thousand impressions (the M is the Roman numeral abbreviation for 1,000.) … Ultimately,
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What’s Brand Performance? Brand performance may be the measure of a brand’s outcomes against the business and advertising and marketing goals. While company delivery targets how branding will be executed throughout a marketing campaign, brand overall performance measures the plan results to see how useful the branding was initially for the business.
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