Free Keyword Research Ideas For Small Business
September 6, 2021
A Guide To Finding The Right Keywords For The Seo Strategy
September 6, 2021

What Is Seo? A Big Picture Guide For Seo Beginners

How To Find The Right Keywords For Seo

Contact our team at Australian Internet Advertising today and see how we can assist you with your business’ SEO strategy. It’s important to use generic keywords to make sure all of your keyword bases are covered. But, businesses shouldn’t rely solely on generic keywords as the only strategy for boosting their marketing campaigns. When it comes to generic keywords, they are often too broad to adequately target your ideal customer or to get your web pages to rank highly on the search results page. Google and other search engines use keywords to understand where to rank your content.

The right keywords make your content relevant and easy to search. Carrying out keyword research allows you to find the right keywords to draw people to your website. Very few people know how to use keywords to generate website traffic.

Google’s John Mueller on Brand Mentions – Search Engine Journal

Google’s John Mueller on Brand Mentions.

Posted: Tue, 21 Dec 2021 10:17:15 GMT [source]

Discover more about How To Find The Right Keywords For Seo here.

The Business Owners Guide To Keyword Research For Seo

We have been taking care of the SEO needs and keyword research of our vast clientele for years. If some of the keywords that you have brainstormed are also being used by your competitors, then you should definitely use these keywords in your WordPress website. However, if you realise that few of the keywords that you have decided are not being used by your competitors, then that does not at all means that you should also not use those keywords. May be your competitors missed out on those and you can gain competitive advantage by using them first.

Dominate SERPs With Search Intent: How To Improve Your SEO Strategy – Search Engine Journal

Dominate SERPs With Search Intent: How To Improve Your SEO Strategy.

Posted: Tue, 14 Dec 2021 06:01:31 GMT [source]

So, make sure you consider the MSW of the individual search terms while choosing the right keywords for your website content. As mentioned earlier in the article, the user’s search intent plays a pivotal role in how a website ranks on Google and other search engines. The terms and phrases you use should be able to address the queries or concerns the user intended to seek answers for. If you’re still having difficulty in finding relevant keywords, reach out to your sales or customer service team and enquire about the questions they have and the terms they use.

How To Increase Roi Through Seo

Using both popular and lesser-searched keywords will give your website a big strategic advantage. There’s probably a few keywords you have in mind that you would like to achieve a high ranking for—keywords that revolve around things like your products, services, or website topics. These keywords are great starting places for your keyword research. While you’re there, check out your top-ranking competitors and see what they’re delivering with their content—are there ways you could provide better value? Improving your content and making it relevant and high-quality will help your website to rank higher in search results. It will also give you credibility and trust with your online audience, which will only benefit your business in the long run.

Closely Tied To The Products Or Services On Your Site

Put simply, keywords are words and phrases that people enter into search engines to find answers to topics or content that is of interest to them. Keywords also describe the content you write about and help users find your content faster by acting as a bridge of sorts. That doesn’t mean short-tail keywords should be ignored, though. They are an excellent tool to cast a wide net and reach a much broader audience. This is the process of discovering common phrases that are used by your competition and also by your target audience when they conduct searches.

What Are Seo Keywords And Phrases?

Someone using an informational keyword is only beginning to research what they are looking for, so might find a blog post on what to look for when buying a mountain bike useful. However, the person searching for a specific product will want to see product pages, reviews, and price comparisons. Another two types of keywords to consider are informational and transactional keywords.

Internal links also aid website navigation and improve the user experience. Even better, adding internal links is one of the simplest things you can do to improve your SEO. However, the main thing to remember is that SEO these days involves more than just liberally sprinkling keywords throughout your text. If there are other pages in your site that cover a similar topic, you can use Google analytics to bring up information to aid with your keyword crafting. By seeing what people are already searching for that brings them to your site and how much interaction occurs as a result of those terms. Semantic searches are taken from user intent – was the search more for pricing to buy a product..

Semrush Competitor Keyword Analysis

Because if someone is linking to your competitor, it might make sense for them to link to you too. Here are some quick wins that can help you to get some links quickly. With millions of web pages out there, if your content isn’t better than everything else out there, it’ll struggle to rank. Alt text is also really important for Google Images which can bring a lot of traffic your way. Just get a certificate, activate it, install it and you’re done. A crawl error means that Google is having trouble viewing and therefore indexing a page on your site.

By doing this, it ensures you can concentrate on running your business and doing what you enjoy. Start typing into Google words that you think your customers might use to find your business and look at Google’s Autocomplete ideas. Of wiggle room for topic generation, and consequently for keyword generation. Keyword suggestions – These are keywords that are similar to your first keyword.


These keywords are essential because they help you cover keywords at different stages of the buyer journey. The only major downside is Ahrefs is not a free option, but it’s worth your bucks particularly if you’ll have multiple or many people using it. It’s important because it’s the foundational aspect of any SEO strategy and guides every other aspect of your SEO. If the keyword search is the same, or similar, the website has a higher chance of appearing at the top of search results .

  • Alt text is also really important for Google Images which can bring a lot of traffic your way.
  • Check how much traffic the top-ranking page gets as it’s a better estimate of the traffic potential of the topic as a whole.
  • Follow the tips in this step-by-step keyword research guide and watch your search rank rise.
  • In most industries there are usually 1-3 industry leaders that are dominating the space and ranking highly for a range of different keywords.

If you start with optimising your site page by page you may be able to measure the success of your on page and technical SEO efforts as the page views change and the rankings go up. Keep the site structure simple and factor in how you’ll scale it in the future. Ideally, you’d want to be able to have the option to offer more products and a wider range of products to your customer down the track.

Read more about how to do off page seo step by step here.

Taking Your Business Marketing Digital

And when a trend comes that the market of yours is actually everything for, keyword research is going to make you a leading figure for that direction. Google also offers a free tool known as Google Keyword Planner, that will split suggested keywords into groups. Nevertheless, a lot of the data Google Keyword planner shows is actually targeted toward exploring keywords for paid advertising campaigns on Google Ads. Ensure you have properly researched the user intent behind the target keyword of yours. In the event the user intent differs from everything you expected, then the related keywords will probably be different too. Once you have got a theme in mind, you are able to begin researching far more keywords that fit your target keyword’s search intent.


Hopefully, this article will help you find the right words for your SEO strategy. The first thing we want to consider is the architecture of your website. You want to make sure it’s easy for both users and for search engines to understand how things are laid out. The general rule of thumb is to make sure it takes three clicks or less for a potential customer to get from your homepage to where they want to be. This can be a particular product page, checkout or contact form. After hitting search, you’ll be presented with a stellar list of keywords with data points on search volume and keyword difficulty.

Make Sure You Can Create Content That Aligns With Search Intent

In theory, anyone can rank for any keyword with enough effort. Creating share worthy content is the best way to find backlinks but if you want to find out more ways you can do so in this handy article. If a user is searching because they want to purchase something. Whether you are writing a blog or running a business website, you need to stay ahead of the competition. Our COVID Reality videos show the experiences of Workit businesses.

They’re also further down the funnel and great for conversions. Think about your business and list 5-10 topics that you think are important. For a digital marketing agency like us, topics could include “email marketing,” “seo,” “social media” and so on.

Schema markup helps search engines to better understand your content. It also increases click-through-rates and it can make a big difference how your page is displayed in the SERPs. In SEO circles, Google’s Keyword Planner gets a bad rap because they removed exact monthly search volumes and replaced it with a vague range. Having said that, it comes from Google, so it’s still super useful and accurate. It’s a good idea to have a mix of head, body and long-tail keywords, because it’ll give you a keyword strategy that’s well balanced with long-term goals and short-term wins.

You may need to discuss Schema with your developer or SEO team, to better understand how to use it in your SEO strategy. The page title in this example is ‘Digital Transformation Agency

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What is a good SEO score?

The Manual Process to Finding Keywords With Low Competition and High Search Volume: Using Google SERPs. Google is a great place to extract low-hanging fruit keywords. To rank on Google, you can reverse-engineer it to show keywords you should be optimizing for based on seed keywords.

So as a bare minimum request some research from your company. Inability to provide results in advance as outlined above probably means the company is incompetent and not professionals in their field. Or if you don’t like using the phonetest our email response time here.

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