Just How Much Does Seo Cost In Australia & Ways To Get Quality Seo?
September 4, 2021
5 Big Techniques Seo And Web Site Design Together Go
September 4, 2021

What Is Seo And Why Is It Important For Your Small Business?

How To Do Seo On Your Own

For anyone looking to build a website, I highly recommend that you should find someone who will be able to educate you on driving traffic to your website organically long-term. Simply put, SEO is the practise of sending people to your website by ranking on Google for specific keywords. If you found this post and/or video useful, and want to share it with a friend, please send them a link to this article. And if you’d like to learn more about modern marketing for architects, you can put your name on the waitlist for the next round of my Architecture Marketing 360 CPD Course here.

  • Now she regularly appears on radio and in print, and she offers insights here for architects keen to enhance their media presence.
  • It offers a grade, as well as a clear list of areas for improvement.
  • But if you do submit your site, you’ll find that you can usually get indexed faster.
  • You can also enable enhanced ecommerce tracking, which provides more information about visitor behavior.

My take has always been, if you have a monster-sized article or page, that’s because the topic deserves it and is in need of a 101 or beginners’ guide. It’s rarely a good idea to add more words to an article to hit a metric that promises a ranking page. Building keywords into your pages doesn’t mean keyword stuffing or finding ways to use awkward long tail keywords that are grammatically incorrect. This was a trick to get pages to rank for target keywords over 10 years ago, and search engines have since evolved to be able to understand without them what a page is about and how to rank it accordingly. This is the file name of your image when it’s saved to your computer. Like the fresh engine oil that keeps a car running, it often can’t be seen but can dramatically improve search performance of your website.

The Risks Of A Cheap Seo Pricing Guide

Ensure you are using one, and only one, H1 tag on your pages. H1 tags often are used as the main headline for a page and usually contain the page’s main keywords. Note that Shopify page titles are the default H1 tag for pages created through Shopify—avoid manually adding an H1 tag anywhere else on the page. When setting up your website, consider the following points to ensure your website has the best chance of ranking well.


Before you sign any contracts, go meet them and get a feel for their culture and who they are. Take this opportunity to ask lots of questions about the process, methods, results, and general information about the company. Aligning values leads me to the next tip; meet the company and the team who will be working with your business.

Feel free to add your thought, experiences, opinions and questions in the comments below. This will show me other similar searches the people have used that are related to “Plumber Melbourne”. As you could imagine, it would be extremely beneficial for your business to rank highly for plumber Melbourne. Also, while you’re going with your fancy new Google account you may as well setup and configure your Google My Business page. The software that you need to download onto your computer which can crawl your website to gather a large rank of SEO data to help you correct errors on your website. Enter your URL and select the test from a location that your potential customers will visiting you from.

For Expert Seo Advice And Implementation, Get In Touch With Yellow Pages

Years ago there was a term bandied about called ‘link juice’. This term meant the power, or ‘juice’, that a link gave your website. The more popular and credible the website linking to yours the better the ‘juice’.

Diy Seo: 3 Tips To Tackle Seo On Your Own

Anything that a customer would use in a search engine can be considered a keyword or phrase. The popular search engine now ranks sites based on their mobile display and content, not the desktop experience. This update came as a result as a rise in mobile search use, and it’s an SEO trend you absolutely need to catch up with. This is your chance to create authority by sharing industry knowledge and experience. A blog also allows you to create more personal connections with your audience by talking about company updates and team members from time to time. These websites tackle sensitive topics such as medicine, health, legal, finance, news and politics.

These terms prove to Google that you are actually covering the topic. Next, run these through a keyword research tool to start to get real data. All keyword tools will bring you more relevant keywords based off of this initial list.

Giving Searchers What They Want

Discover more about How To Do Seo On Your Own here.

Free technical SEO training online next week – Search Engine Land

Free technical SEO training online next week.

Posted: Mon, 06 Dec 2021 08:00:00 GMT [source]

Get access to our free, checklist on search engine optimization. Much of my experience with SEO comes from growing my own store, Weave Got It Canada, where organic traffic has become a key pillar for our overall growth. In fact, search has been so effective for us that I haven’t had to rely on paid advertising at all as we’ve scaled our business. Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business. Learn how social media can help promote your business and connect with your customers online.

Read more about how to do technical seo here.

Wrap Up And Product Updates

Well, firstly, big agencies come at you with the fear factor, making SEO sound like it’s impossible and complicated, and people don’t really know otherwise. And there really haven’t been many people outside of big agencies to explain SEO in plain English and debunk myths. It is the practise of providing your website users with a memorable and valuable experience to make them feel good and encourage repeat-purchases, recommendations and positive reviews. Rachael Carter is an Australian interior designer who lives and works in the north-east of Brazil, where she provides remote services to Australian-based design professionals. The architect who asked this question is writing new website copy, so I focussed on websites in my answer. You can watch the 24-minute video where I explain this, below.

Seo Strategies Freelancers Can Use To Bring In New Business

Understanding SEO is essential if you want to be able to increase your web traffic and boost brand awareness. Unfortunately, not every practice has the resources to update their clients and followers on important events as they happen. Depending on your support resources (administrative/junior staff, contractors etc.) it may be more efficient for you to spend an extended period producing a longer and more in-depth article. Or, you may find it easier to put together a quick update for your social profile or blog, multiple times a week.

Search Engine Optimisation Seo

If they have to work to get to the information, including closing out a pop-out window, this may be enough to push them away from your site. Lovingly nicknamed Mrs. Fix It by clients – meet Peggy, Founder of Marketing Your Brand, your Brand Strategist and Marketing Specialist. The critical thing to understand is that regardless of what is or is not on your site, factors outside of your site can affect the way you rank. They RANK the content in order of most relevant to least relevant. Agreed that the primary reason behind such syndicated content is about brand imaging and the likes.


Also handling negative reviews can often get overwhelming and pose a threat to your business reputation. In that case, you can take help from the experts of our online reputation management team to give you much required guidance on review management. Moreover, websites with diverse and customised reviews, both in terms of quantity and quality sends Google signals to be legitimate and trustworthy. You can use various tools to determine the hashtags relevant to your posts.

4 elements that help create compelling SEO content – Search Engine Land

4 elements that help create compelling SEO content.

Posted: Mon, 13 Dec 2021 08:00:00 GMT [source]

Its all too tempting to try some of the ‘drive traffic quick’ schemes and attempt to ‘game the system’ and trick the search engines into driving traffic to your site and improving your rankings. The search engines are getting smarter by the day and its only a matter of time before it stops working, and your website gets penalised! The search engines have one main goal, when people do a search to direct them to the most relevant results. So in theory search engine optimisation is simple, make your website relevant. Don’t try to ‘game the system’ but build your website into something people will find useful by providing credible, high quality and useful content. From the world’s biggest brands to modest personal websites, search engine optimisation is an essential tool to drive traffic, acquire new customers, and get found online.


This is in sharp contrast to other types of services businesses. For example, some tradespeople may have very few changes in technology, tools, best practice etc. that they need to stay on top of. Provided free of charge to anyone with a website, Google Search Console helps you understand how Google and its users view your website. By recognizing the data, you can optimize your website to improve your website’s performance in Google search results. Google Search Console is useful, especially for new websites as this tool allows website owners to submit web pages for indexing.

Once you start getting reviews, it’s also important to engage with them. Google likes to see businesses listening to and interacting with their customers, and it also shows customers that you’re paying attention. Your name, address, and phone is an important early signal for local search. It establishes your physical location, whether it’s a home-based office or an actual storefront.


On the advice of your SEO agency you publish an epic piece of content including a video about the history of yoga. This gets you ranking first nationally for “history of yoga”. But is this going to help you get more people into your studio? Chances are, you’re going to get lots of traffic from students and other people doing research who have no interest in actually using your services. Browse a few marketing agency websites and you’ll see that many of them are generalists. Lots of them say things like “We’re a full service creative agency!

Do I need to learn coding for SEO?

The short answer is: no, SEO typically doesn’t require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code. But the longer answer is that yes, a good sense of how programming works, or even an ability to do a bit of coding yourself, is always a useful skill to have.

In addition, Google Search Console allows you to monitor your website’s presence in Google SERP. People think just having a blog on your website is good for SEO. If people aren’t reading your blog posts, if you’re not driving traffic to your blog posts, if people aren’t commenting and sharing your blog posts, it’s not good for SEO.

Avoid Companies That Cannot Explain Your Seo Campaign

Remember people who type keywords into Google are looking for an answer, and search engines want to provide the best answer to the person who is searching. Images offer unique SEO opportunities to help your page send additional topical signals to search engines. Here are some effective and simple ways to add additional SEO juice to your images.

Is SEO a dying industry?

Don’t be fooled: SEO is not dying, but it’s evolving into much more than it was years ago. If you’ve been debating whether or not to invest in SEO for your business, read on to learn why SEO is not dying — but actually thriving — in 2021.

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