What Are Backlinks And Perform They Affect Search Engine Rankings?
August 27, 2021
What’s Seo And Why Is It Important For Your Small Business?
August 28, 2021

What You Need To Know About Backlinks In 2021

How Do Backlinks Work

If you’ve been reading up on the subject of SEO, you’ve probably noticed that it doesn’t come with a lot of straight, quantifiable answers, especially when it comes to subjects like backlinks. Quality links from authoritative and trusted sources assist you to rank higher from an SEO perspective. They also increase your credibility and trustworthiness as a business. The image to the right is Google’s descriptionof “link schemes,” the kinds of things you want to avoid when thinking about link building.


Search engines will trawl the entire net looking for the most relevant sites, including yours and display the most apt site. In order for your website to be considered Google needs to audit your website and if all the elements are correct, including your back link profile, your site will rank. With this in mind, having social media content that users share regularly can have an impact on your ranking. Another added benefit is a local social media presence for your business will drive organic traffic to your site.

This is a quite easy and fun way to get links to your website. The trick here is to hang out in the right places -pretty much the only way to find opportunities for collaborative blog posts. Or, again, run a Google search and figure out which sites have these types of articles. Through your link building campaign with White Chalk Road, we will create a full internal link map and structure and implement the strategy. This is constantly reviewed and built on as new content and services are added to the website.

Advantages Of Backlinks

Link building is the process of building links within your website and external websites, to build up the authority of your site, in the eyes of search engines. White Chalk Road has over 20 years’ experience in providing natural link building services, helping you rank in organic search results. Our experienced team have worked with hundreds of clients, in a variety of industries, creating bespoke link building strategies, which get results. This results in the ranking of the page on the search engines like Google. A webpage with few good backlinks has more votes than a web page with a lot of low-quality backlinks. There’s one way you can create backlinks to your site in relatively little time, although you do have to put some thought and care in to it.

How do website backlinks work?

Backlinks occur when one website links to another website. Also referred to as incoming or inbound links, backlinks make their connection through external websites. … The more votes you get from sites with authority, the more positive an effect on a site’s SEO (rankings and search visibility).

Discover more about How Do Backlinks Work here.

Guest Post Links

Publishing articles on other websites is a very effective backlinking tactic. When you publish these articles, you include a link back to a page on your website. These links help your site rise to the top of the Google rankings.

Content Marketing

Aside from this, nofollow links still send traffic and boost your credibility. These are relevant websites that are looking for contributors who you could pitch guest post ideas to.Here is a great guide to guest blogging from the Content Marketing Institute. TLD distribution – Are your links coming primarily from your main country of operation? Are there global opportunities to build links that are working for your competitors?

A few years ago, the nature of link building focused on acquiring high quantities of links, with little or no regard to where the links were coming from. Before the Google Penguin Update, link building in mass was a legitimate route to successfully getting your website ranking well in search results. Perhaps you’ve been burnt by bad link building and black hat SEO in the past. But that doesn’t mean First Page can’t help your business succeed online today. Whilst your on-page SEO is built by optimising your website with keyword research and quality content, off-page SEO is generated via links from other sites.

Why You Need Backlink Tools:

Make sure to plan this at a time when it will least compromise your online business sales. Your SEO strategy should be tracked and monitored by data from your analytics. When you look at your search data, include all search queries.

Or maybe an influential blogger has a positive experience with your business and shares their story. They’re a sign of popularity and authority in the eyes of Google, and they can help boost your search rankings. You can offer to create engaging content for other people’s websites. This helps increase your exposure and a link back to your site. Google then uses the number and quality of those backlinks to your page to determine where it ranks within its search result pages. The more quality votes the web page has the more valuable Google considers the page.

Analyse The Current Backlink Profile

If your business was a graduate recruiter, you could absolutely reach out here and showcase why you should be added; as a resource to help students find their first role. Often, you will find that you are not included on these lists as they are typically not updated as often as they should be. Find the stockists pages on your supplier’s websites and, if you are not included, reach out to your contact and ask to be added. Top pages – Here, you can see which pages have the highest number of links pointing to them and plan how to utilize this link equity as part of your own internal linking strategy. Top linking text – The most common link anchor text used for external links.

Read more about how to find youtube keyword competition score and seo here.


Discovering your competition’s strategy and doing better is your key to success. Find out which keywords they’re ranking for and which websites are linking to them. Use that knowledge to make your link building strategy more successful. Consider the local businesses, friends and even relatives that you have collaborated with. In-content links will rank higher than those in a sidebar or footer; but testimonials are also a great starter strategy. No-follow link does not count as a point in the page’s favour, so it doesn’t boost page rank or help page placement in the SERPs.

Once you’re off the ground with HARO, you can layer up your efforts and start pitching some guest posts. Having a few links already from HARO will give you a little bit of initial authority that could improve your chances of landing guest posts. Again, factor guest posting into your working day and aim to pitch at least 10 sites per month . Broken link building refers to web pages that include external links to dead pages. With this tactic, you can quickly drive the reasonable success that you strive for.

There are likely to be manychanges in digital marketing in 2020, with Google launching algorithm changes that have big impacts on our content marketing plays. But for SEO, gaining quality backlinks will not be among them. Link building is the #1 ranking factor Google uses to rank websites on the search engine results pages and it’s an important part of any successful SEO campaign. High-quality backlinks are super powerful for building your website’s authority and driving more traffic to your site. When combined with technical SEO, excellent content and user experience, it can bring exceptional results to your website and business.

Why Link-Worthy Content Wins and How to Make Most of It – Business 2 Community

Why Link-Worthy Content Wins and How to Make Most of It.

Posted: Thu, 25 Nov 2021 08:00:00 GMT [source]

Contact Branding Experts here.

Useful results include information collected which can identify the strengths of your website and business, and those areas you need to work on. When creating such content, your focus should be on providing real value to the site visitors and not trying to appease the search engines more than your readers. The Fred update is not the first nor the last update targeting sites with poor quality content. If your website relies on targeting exact match long tail keywords or you have a lot of low quality or old content on your website, then your rankings might have been affected by the update.

  • Our qualified SEO copywriters will create content that provides high-quality and relevant information to your target audience.
  • For others, they’re finicky, manipulative tools that cause more havoc to the search world than good.
  • Every link earning campaign starts with a lot of brainstorming and creative thinking.
  • The best type of referring back link are from your industry peers and those that influence trends within your industry.
  • Link building is the #1 ranking factor Google uses to rank websites on the search engine results pages and it’s an important part of any successful SEO campaign.

So in short, do it for a few domains that are legitimately yours and you have a legitimate reason to do so. Don’t use it as a technique for spamming the search engines. The using of 301 redirects are a valid way of redirecting domains or pages, building up spammy links to a domain and redirecting them to other site is not, that’s spam. If you are commenting on relevant, authoritative sites, commenting correctly can help build your reputation with your audience and also build traffic to your website. If there is an imbalance of backlinks detected on your site which reflects links primarily obtained from comment posts you might be considered to be participating in a link scheme. Guest blogging sites resource from OutreachMamacan also help get you started.

Measuring The Impact Of Your Content Marketing Strategy

If you can easily find the link that points to 404 pages, i.e., broken links and identify the piece of content that is not the original link, then it is time to build some appreciable links. However, it won’t take years if you develop the backlinks using the right strategy. You can start right now, building backlinks following the different ways listed below.

Do people pay for backlinks?

Buying backlinks is a practice that you may have heard of, but you might not know whether you should do it. … If you pay for a service that helps you to generate exposure, awareness of your brand, and backlinks, that’s a little different. Generally speaking, the easier it is to buy a backlink, the less it’s worth.

This is a particularly useful practice when it comes to user retention when audiences are already reading your blogs, so don’t be afraid to link to existing topics that are relevant. There was a time when people were using “black hat” techniques to get heaps of backlinks. This was effectively a mad scramble for masses of phony links that would put their rankings higher. Consider that you are looking for a replacement to your damaged car part and your trustworthy mechanic advises you to go for a certain brand which is a little costly. If the mechanic is trustworthy, you will purchase the part even if its price is out of your budget.

As a general rule, it’s best to get backlinks from websites that publish content related to your website’s content. You can very easily find these websites by doing simple Google searches using keywords related to your niche. You can also search using “your keyword phrase + blog” to find relevant blogs in your niche.

What Is Link Building?

Google is strongly against the exploitation of platforms for the sole purpose of website promotion and backlink building. John Mueller answered a question on Google Webmasters Support, his response a pretty clear indicator of how Google feels about forum comment links. In the mid-2000s, a popular SEO trend involved purchasing expired domains that had strong inbound link profiles, only to redirect them to your site. It was thought that redirecting an older domain with lots of links would help a newer domain build authority quickly with the “link juice”. Some websites, depending on their design, will give users the ability to create a user account and a profile.

Comments are closed.