Marketing Strategy
Strong Marketing Strategies
Help Brands Grow
Whether you’re running a one-man shop or a Fortune 500 company, you need to have a solid marketing strategy in order to succeed. The key is to create a marketing strategy that forms a foundation for promotional efforts.
Implementing things such as direct mailing, advertising, and networking without having a marketing strategy would be like buying furniture for a house that isn’t built yet and doesn’t even have an architectural plan.
Strong marketing strategies help brands grow, and here are some steps you can take to create a solid strategy of your own;
1. Define your Product/Service
How are your products and services packaged? What are your customers actually going to get? You might be selling online software tools, but clients may be buying improved efficiency and productivity. If you have several products you need to consider which one would be worth promoting the most.
2. Identify the Target Market
Everyone could be a potential client for you, but that doesn’t mean that you should market to literally everyone. Ask yourself who your ideal customer is. Who should you be spending your time and money promoting products to? You can define a target audience by their age, income, geographical area, and other criteria.
3. Know your Competition
Even if you don’t have any direct competition, there’s always going to be some kind of competition out there. Something other than your product will be competing for the money of potential clients for a start. What is that, and why should they spend their money on your products instead?
4. Find your Niche
Is there currently a market segment that isn’t being served properly – if indeed at all? Having a niche strategy lets you focus your efforts and dominate the market, even as a small player in the game. An SEO agency in Brisbane can help you reach that niche.
5. Develop Awareness
No one can buy your products and services if they don’t know they exist. Generally, potential customers will need to be exposed to a product between 5 and 15 times before they consider buying it when they need it. This need can arise unexpectedly. Stay in front of clients so that they remember your products when they need them. Get a great creative agency Brisbane on your side to create marketing materials and products that stand out.
6. Build Credibility
Not only must a client know that your products exist, they also need to have a positive disposition towards it. A potential customer has to trust that you can deliver on your promises. You may have to give them the chance to sample your products or services, especially for larger and riskier purchases. Personal trainers, for example, offer free consultations and workouts.
7. Be Consistent
You should be consistent in what you do. This includes the appearance of materials, the messages being delivered, the level of customer service and – of course – the quality of your products and services. Having a consistent product is more important than having the “best” product. This is what makes chains so successful. No matter which McDonalds you go to, you know what to expect.
8. Maintain Focus
Focus allows you to effectively utilize the scarce amount of time and money you have. The money you set aside for promotion will see greater returns if it is used to promote one product to a defined audience, especially if you continue to promote that product to that audience for a set period of time.
