They say a picture speaks a thousand words, but videos speak even more than that. There’s no getting around the fact that videos are the future of marketing, if not the present. Here are Branding Experts thoughts on why videos are more effective than photos for marketing.
When people are learning how to do something they look online. They know that the internet has all the answers; be it in the form of blogs or other content. How-to videos are incredibly popular these days. One look at YouTube can tell you that. Videos let you show off how people can use your products and even how to buy them or find your store. These videos serve as promotional materials as well. Not only are you showing customers how to use your products and services, but you’re also putting them in front of potential customers.
On top of this, videos also give you the chance to expand on a topic and speak more about it. You have the chance to really explain what it is that you do and what makes it so important. As an SEO agency that would mean having the chance to explain what SEO is and how it works.
There’s no denying the usefulness of photos. They do have their limits though. One of the biggest limits of photos is that people will have to scroll through them. Let’s go back to our example of “How To” articles/videos. You need to include pictures to show what to do of course, but the more pictures you include the longer it takes to scroll through them all. Users can simply turn a video on and watch it without needing to scroll or click. It might not sound like much, but the less a user has to do the better. It also allows people to better take in the message if they don’t need to look away to focus on doing something else, increasing the effectiveness of branding Brisbane services.
How popular video is for marketing can depend on the industry, but there’s no denying that it is slowly taking over the marketing world as a whole. In terms of branding in Brisbane, you want to make sure that customers spend as much time as possible on your website. Videos are engaging and are more likely to keep viewers attention. Statistics show that people spend more time on websites that have videos, so having them on your website (or uploading them to YouTube) increases your chances of turning a prospect into a customer.
Google is king when it comes to search engines. When people search for products and services, they almost always use Google. Google also owns YouTube, the king of video hosting websites. It’s only natural that Google would rank videos pretty highly. Whenever someone searches for something on Google now, they get a few relevant YouTube videos. You want to make sure that yours is one of them. Take advantage of titles and descriptions for videos and use an SEO agency to take your marketing efforts to the next level.
Video has taken over the marketing world. It’s something you can’t afford to ignore. If you aren’t making and uploading videos yet, then it’s high time that you started.